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Basic Thinking Scales
02-07-2020, 04:44 AM,
#1
Basic Thinking Scales
MARIO GÖTTSCHE (
Quote:Would you buy the blog?
Yes I would. In many places it can be read that with the sale or handover the end of basicthinking would be there, in my opinion that's nonsense. With the right idea, you can still inspire existing readers and also gain a lot of new ones.
What would you do with the page when you bought it?
I would have a pretty cool idea what you could do with it without putting too much strain on the regular readers. Certainly some would jump off who would simply lack Robert's personal opinion or thoughts. Of course, I don't want to reveal exactly what I would do with it, since it goes in a direction that not many people think, admittedly it is also thought a little around the corner.
For whom would such a blog purchase still make sense?
For everyone who knows how to handle it. The whole thing is like stocks, you shouldn't buy it on “pump”, the certain “residual risk” is too big. Without thinking much about it, I can think of at least 10 names for which a purchase would make sense and I think / fear that they also know.
How much does Robert Basic get for his blog?
So I guess high five digits or low six digits. But of course this depends heavily on the financial background of the last bidders, basically everything is possible and the true
value cannot be determined anyway.
STEFAN FISCHERLÄNDER 
Quote:Would you buy the blog?
No - but only because I already have a lot of good domains lying around waiting to be filled with content. And because I am so late with my half-finished projects that I think about a lot of things, but not about stopping new work.
If so - what would you do with the site if you bought it?
Robert writes in his sales text that his blog would also be called the “German tech crunch”. I think that is quite far-fetched, but I would expand the blog in this direction: a mixture of tech crunch and engadget. Because the contents of BT have so far been quite technology-heavy. With a stronger focus on gadgets, the CPM should be increased again. And once a lot of gadgets have been discussed, it makes sense to start a download price comparison there. Of course not according to “Scheme F”, but with a few more unusual features.
For whom would such a blog purchase still make sense?
The CPM of the blog is already more than 10 euros, which is not so easy to increase. And a buyer cannot even increase the number of users in one afternoon, unless he changes the concept significantly. That is why I see two possible groups of buyers in principle: On the one hand, these would be more classic companies that want to increase their online awareness and can book the purchase price under "Image maintenance" and "Learn online". But above all, I see online companies with decent cash flow and a large portion of SEO know-how as ideal buyers.
Such companies already have quite a few good copywriters in their team and could continue the blog with relatively little effort. In addition, they are able to exploit the considerable SEO potential of basicthinking.de. Specifically, I think of Unister. They have a whole range of keyword domains as projects, from News.de to Reisen.de to Kredit.de. If, for example, “Kredit.de” were to appear as a buyer, it would be a fantastic link building measure. You would get a link with the keyword “credit” from all the major news sites and hundreds of blogs! Every SEO gets nervous at the presentation ... Otherwise I could still imagine construktiv GmbH (Mister Wong, Lifestream.fm, etc.).
How much does Robert Basic get for his blog?
My first spontaneous estimate was 70,000 euros. But I find that far too high when I compare it to the fact that Townster didn't even raise 40,000 euros. But as a self-confessed non-eBay he is overwhelmed anyway. But if you have to: 56,218.00 euros.
RON A. HILLMANN
Quote:Would you buy the blog?
No. The price is already too high. I lack a coherent refinancing concept.
What would you do with the page when you bought it?
A kind of tech crunch would be conceivable. A shot of engadget.com. Speakers Corner plus PR department for companies from the scene and real journalistic contributions would be worth trying as a combination to bundle more information. Google News and the Alerts need input. And somewhere transactions via the advertising business with product and company presentations must be possible in the right environment[Image: icon_wink.gif]
For whom would such a blog purchase still make sense?
Large publishers will surely check whether they can expand their advertising business in premium marketing. The league Holtzbrinck, Springer, Ippen and Co. would be able to “do something”. The Ströer Group as a large independent marketer could also secure the marketing. Basic Thinking can also be used as a name because new users do not necessarily have to recognize the connection to Rob. Robert could still accompany the transition as a kind of artificial figure with columns. Search engine optimizers should rather look for a different location. The risk is to high.
How much does Robert Basic get for his blog?
Between 30,000 and 50,000 euros?
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